As we get ready to official open up the doors to our very first flagship store this Saturday August 8th we had some friends come by and get the first look at CLSC LA and talk with us to get an insight on everything that has gotten CLSC to where we are today. Check out the article that The hundreds wrote on how CLSC got started as they sit down for a talk with Josh ( Owner )
Founded in 2010 by Josh Vides when he was a van driver for The Hundreds circling the name “CLSC” on a sheet of paper, the LA brand has come a long way to now opening its first full-fledged brick and mortar tomorrow, August 8, at 517 1/2 N. Fairfax Avenue. We went behind CLSC’S unopened doors to to catch up with Josh, the founder, and hear his opinion on the past dictating the future, the fear attached to chasing a dream, Aaron Levant’s inspirational discouragement, and CLSC’S intent to create a new way of shopping for Fairfax.
TODD: This might be a weird question, but is there one color you want people to see when they think of your brand, CLSC?
JOSHUA VIDES: Is wood a color? Can I say wood?
It’s not, but you can definitely say wood.
I would say wood. Because it’s classic. A mixture of colors, whatever color wood is.
When you had the original idea for CLSC, did you always picture it on Fairfax?
Yeah, I mean, I’ve been coming here for fucking years. When I first got introduced into streetwear, it was Stussy, but Stussy was already on La Brea. But La Brea was weird, it was literally only Stussy , Undefeated, and Union, and I wasn’t really into those enough to go there. So this was kind of always like home base—I’d come here and just walk the block and get cool with everybody. So when the opportunity came up, yeah, I pulled the trigger. It makes sense.
How does it feel opening up? Is it rewarding or is it a whole new level of fear?
Well, we’re not opened yet so, hopefully, it feels good. No, so far—we got the keys two months ago, so for the last two months it’s been crazy hectic, but it’s really exciting. We get to open up our doors to the world basically. Anybody from anywhere can come and see and feel what CLSC is now. As of this point, we’re just only web-based, we don’t have a flagship store. And, for the most part, we’ll be here hanging out and kicking it. We’ll be working out of the back, which gives people an opportunity to not only see the store, but meet the staff. Which is huge for people.
I always feel like the lessons you learn the best are the ones you fuck up the hardest the first time. So is there anything you fucked up that you wish someone told you about before you started all this?
I don’t know if I can answer that, but I can say that one of the first times I met Aaron Levant, the owner of Agenda, I was like, “Hey, I want to start a brand, what insight do you have?” He’s like, “Don’t start one.” So I guess that might’ve been something. I’m glad that I heard because once he told me that, I was like, “You suck, Aaron Levant. I’m going to make this shit happen.” So I don’t know if there’s anything better than telling someone that they can’t do it. I guess whatever he told me helped...............
Be sure to read the full article on The Hundreds blog here.
thanks to The Hundreds!